Misunderstanding information needs

When information you need finds you first

A disturbing (to me) trend in misunderstanding the way that humans use information – it’s superficially a nice idea to think that technology could determine our information “needs”, but this whole notion discounts the gezillion choices we make on the way to an overt decision, and undermines any opportunities for new growth and development along individual pathways – it assumes that we can predict future behaviour (of individuals) from previous behaviour (of groups) and this misconception seems to be prevalent in modern psychology to the point of making the discipline totally vapid.

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